Big Brown bucks

It was inevitable. The horse that won the Kentucky Derby was named Big Brown — after UPS, the delivery service with big brown trucks.

So now UPS, capitalizing on the unexpected publicity, has made a sponsorship deal with Big Brown’s owner, Paul Pompa Jr.

According to the Associated Press:

“The marketing coup has already won big media exposure and brand recognition for the original Big Brown — a rare opportunity the company candidly concedes galloped straight into its lap.”

Big Brown’s jockey, Kent Desormeaux, even had a UPS logo on his pants during the Derby.

It is a feel-good story, especially since the No. 2 finisher in the Derby, Eight Belles, had to be put down after breaking both front legs.

In fact, it made me so happy that I’ve come up with a few slogans for the new partnership:

1) "Our trucks don’t move as fast as Big Brown the horse, but they get there eventually!"

2) "What can Brown do for you? Anything but lower your shipping bills."

3) "If it absolutely, positively has to be there overnight, don’t send it by horseback!"

4) "What’s big and brown and read all over? A shipping bill from UPS."

5) "Big Brown — it’s more than just that smelly pile on the stable floor!"