Friday, January 26, 2007

Fed up

I never thought I’d say this, but three cheers for K Fed.

OK, seeing as we’re talking about the supremely untalented Kevin Federline, make that just two cheers.

Still, you have to give Britney’s ex some credit. He has enough of a sense of humor to star in one of those clever “life comes at ya fast” commercials that will air Super Sunday.

The ad shows the K man dreaming about life as a rap mogul but then cuts back to reality, where he’s slinging fries at a burger joint.

Way to go, Kev! OK, maybe you needed the money too, but nice touch anyway.

The even funnier thing about this is that someone comes off as being goofier than K Fed. That of course would be Steven Anderson, president and chief executive officer of the National Restaurant Association.

Why? Because Anderson said the commercial is a “strong and direct insult to the 12.8 million Americans who work in the restaurant industry” because it gives “the impression that working in a restaurant is demeaning and unpleasant.”

Steve, get a life. Do you really believe that? Do you think anyone smart enough to know the difference between a taco and a super-taco thinks that? Good grief.

Sure, some restaurant jobs are swell. I’m thinking about head chef at a three-star bistro.

On the other hand, lots of other restaurant jobs, like working the fry rack at Burger Barn or squeezing sauce at Taco Town — both at minimum wage — are, well, kind of “demeaning and unpleasant.”

Does Anderson think that “Jack” in the Jack-In-the-Box commercials will make people think that restaurant chain owners have giant ball heads?

Steve, take a lesson from K Fed and lighten up. And get a rap name, like Steve-O the CEO.

… Come to think of it, Federline was married to Britney Spears for two years. Maybe he’s not so dumb after all.

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